Creating the Vibe for Your Tribe: How independents hold their identity when everyone wants in

Join two experts who share why music is the most proactive tool we have to signal who we're for, what we stand for, and what role we play in our community, and this is especially valuable when there's extremely high demand in a destination. Clay Bassford and Bridget Russo talk about their work together at Outbound, highlighting what Bridget has been done to build the brand, grow it across properties, and create a sense of community.